NEW US industry forecasts to 2010 & 2015 Consumer Water Purification & Air Cleaning Systems

US demand to reach$1.7 billion in 2010
Demand for consumer water purification and air cleaning systems is projected to increase 4.7 percent per year to $1.7 billion in 2010. Gains will be driven by consumer concerns about the quality of the air and water in the home, and greater awareness of the healthful and aesthetic benefits of these systems. Market penetration will also be spurred by the development of quieter and more user-friendly systems. Additionally, existing owners of purification systems are continuing to upgrade to higher value versions with specialty features.
The industry also creates a large market for replacement filters and membranes, with sales forecast to reach $2.5 billion in 2010. Gains will be driven by rising penetration rates as well as marketing efforts and performance indicators that are aimed at improving replacement compliance among owners.
Reverse osmosis, distillation systems to lead water filtration products’ growth
Water purification systems that feature conventional filtration media accounted for the majority of demand for water systems in 2005, with 80 percent of sales value. However, sales growth for this segment will be outpaced by demand for higher value reverse osmosis and distillation systems, albeit from a significantly smaller base. These systems can process a broader range of contaminants compared to conventional filters. Among air cleaners, electrostatic systems accounted for the largest share of value demand with53 percent in 2005, and will also achieve the most rapid gains through 2010.
Point-of-use water systems, portable air cleaners to exhibit most rapid gains
In 2005, water purification and air cleaning system demand was dominated by equipment intended for use in a limited area of the house. Point-of-use (POU) water purification systems, which are installed at a single outlet, had the larger share of demand for water systems in 2005, and are also expected to post stronger annual growth rates through 2010 compared to point-of-entry systems.
Similarly, portable air cleaners, which are designed to treat the air in a single room, accounted for the larger share of sales of air cleaners in 2005 and will post faster growth through 2010 compared to wholehouse air cleaners. In general, sales of both POU water systems and portable air cleaners benefit from factors such as lower initial costs, a wider range of available purification technologies, more userfriendly operation and, in most cases, do-it-yourself installation. Additionally, some consumers purchase more than one POU water system or portable air cleaner for use in a single home.
Study coverage
Consumer Water Purification & Air
Cleaning Systems presents historical demand data plus forecasts to 2010 and 2015 by technology and product, as well as demand by US region. The study also considers market environment factors, evaluates company market share data and profiles key US industry players.